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We are dedicated to your strategic, financial and operational success
| NYTHERAPYGUIDE: SPRING 2010 SEMINAR SCHEDULE- click on Seminars to register now!!!!!! |
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(1) STARTING A PROFESSIONAL PRIVATE PRACTICE
Saturday April 10, 2010 NYC
$325.00/ $292.50 (group discount -2 or more)
Starting a private practice is a multi faceted endeavor. The day to day operations, service, and end product are the result of comprehensive planning and establishing a practice that matches your business capabilities and your professional abilities. Geared toward PTs, OTs, and STs, this highly acclaimed seminar takes a concrete step by step approach to discussing all aspects of starting a practice: Review of various legal entities and corporate options, evaluating minimum start-up requirements and costs, identifying marketing strategies and insurance contracts to build a referral base, comparing budget, billing, and bookkeeping set-ups and fostering ideas to sustain your practice for the first year.
This course is appropriate for both pediatric and adult therapists. Course price includes a comprehensive course workbook, Starting a Professional Private Practice with resource guide and a full continental breakfast.
SPECIAL GUEST SPEAKER : Chris Krimitsos, Esq. Farrell Fritz
SPECIAL GUEST SPONSOR - Intouch Practice Managment Systems will give an informal presentation
during lunch about their practice management software.
COURSE SCHEDULE
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8:30-9:00
9:00-9:45
9:45-10:30
10:30-10:45
10:45-11:00
11:00- 12:00
12:00-1:00
1:15-3:00
3:00-3:15
3:15-4:30
4:30-5:00
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Registration/Coffee
Introduction- Identifying Trends/ Needs Your Practice Can Meet
Market Research: Who, What, Where The Business Name
Questions/Answers
Break
Determining the Legal Structure of Your Practice
LUNCH - on your own
Finding a Place of Business
Insurance and Preliminary HIPAA Requirements
Budget and Billing Consideration
Break
Contracting with Insurance Companies
Cashed Based Practices
Marketing
Questions/Answers
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(2) MARKETING FOR THERAPY PRACTICES AND BUSINESSES- Your Patients as Consumers
Wednesday May 5, 2010 6:00-9:00 PM
$75.00, including materials to take home
Healthcare is changing, and so are our patients. We are shifting from a health care referral system to a consumer choice system, as competition for healthcare dollars is increasing. Whether you are first starting out, need to jump start your existing practice, or taking a hit from the recession, now more than ever, you need a good marketing plan – your patients are more than patients or clients now, they are consumers.
You need a low cost, high impact marketing plan that helps you market, treat, and retain your consumer. Implement one new idea from this workshop, and get a great return on this investment.
TOPICS INCLUDE
Publicity vs. advertising - Know and use them both!
Marketing directly to the consumer
Designing effective letterhead, business cards and brochures
Creating logos , brands and buzz words
Using data to tell and sell
Writing press releases that get published
Sending effective mailers and letters
Opening the two way door in your community
Setting up newsletters and success books
Tapping into the eight arms of each patient
Holding open houses and lecture series
Forming strategic marketing alliances with related entities
Making use of your presence vs. presents plus
What every therapy web site should include
LOCATION
Both workshops will be offered at St. JOHN'S UNIVERSITY, DOWNTOWN NYC 101 Murray St New York, NY10007 (212) 227-2351
Speaker: Iris Kimberg, MS PT OTR
ABOUT THE SPEAKER
Iris Kimberg, MS PT OTR continues to be the main speaker for the workshop. She has worked in the non-clinical aspect of therapy for the past 27 years and transformed a one person solo practice into a multimillion dollar rehabilitation agency that she later sold to a public entity. After 9/11 she formed a fund to help the 14 therapy practices in the vicinity of the WTC. Her company New York Therapy Guide, is dedicated to the growth, viability and success of therapists in the private sector. Iris now enjoys sharing her expertise through workshops, seminars and private consultations. She teaches marketing and entreupreneurship in the DPT program at Columbia University , and has lectured at Touro Colllege and Long Island University. She is the featured business columnist for the OT ADVANCE. |
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To Register:
Click on Seminars Now or call 212 343-0236
RE: CEUs - A course certificate for 8 continuing education hours will be issued. This course will count for type 1 continuing education hours for the National Occupational Therapy Board.CEU determination depends on your State Practice Act. CE test available if needed to receive credit.
? Feel free to call or email Iris
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or 212 343-0236
If you cannot make it to the workshops, you can still buy all the materials - click on workbooks for all the material that is available
Have any questoins? Feel free to Contact Us
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Here is some feedback from the Fall 2009 Starting a Professional Private Practice...
Ca wrote: I liked the fact that anything I may have questions about that were not covered, I can always call or email. I liked the lawyer who can refer me to an accountant in my area - makes me leave without too many worries- thank you!!!! Also, thanks for the TON of resources.
SS wrote: Really enjoyed the law component. All info was extremely helpful. Thank you and I look forward to my new endeavor and future consultations.
EG wrote: Info was very user friendly and easy to understand and work through
SM wrote: The lecture brought up several thoughts... you have alot of great ideas, especially related to marketing
JN wrote: This course was insightful. It has opened my eyes to areas I would not have known to look!
DT wrote: I appreciate the frank honest presentation of all material that was shared. IT gave a real representation of both the obstacles and successes possible
A challenging years for private practitioners is coming to a close – some practitioners may have opted to “lay low”, and wait for the bad economic times to pass, while others were more proactive, and hit the “reset” button. Regardless of what type of health care reform will be enacted, or how long the recession will last, one thing is certain: Healthcare is changing, and so are our patients. We are shifting from a health care referral system to a consumer choice system, as competition for healthcare dollars is increasing. My approach has never been to sit back and wonder what’s ahead, but instead anticipate the upcoming challenges and trends, and help therapists get ready for it. Here's to sharing ideas for today and insights for tomorrow.
I look forward to doing that with many of you in the new year!
Sincerely,
MS PT OTR, Director NYTHERAPYGUIDE
The price of success is less than you think! For low cost workbooks, forms, templates and contracts, please visit the store.
For info: NYTherapyGuide 105 Hudson Street NYC 10013
(212) 343-0236 (845) 430-7749/
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NYTherapyGuide.com is committed to helping you improve the financial, operational and strategic parameters of your therapy entity and complies with all ethical principles for health care websites established by the Health on Net Foundation (HON) as indicated by the seal above. This site is funded entirely by Iris Kimberg, MS PT OTR.
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