LIVE 2 Part Webinar with Becca Davison, Co-Founder of UnbuckleMe!!
July 22nd and July 29th 7:00-9:30 PM including time for live Q/A
You have an idea for new product. Now what?
This 2 part webinar is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this webinar is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Enrollment is limited so there can be live interaction between attendees.
Early registration starts now: $75 per session, and a 10% discount if you sign up for both.
Registration fee includes replay and download of powerpoint.
All registrants will be eligible to take a post webinar quiz and get a certificate of participation.
We will leave ½ hour for questions for each session.
Intro by Iris Kimberg MS OTR,PT July 22nd: Historical perspective on therapists as innovators, recyclers, adapters, problem solvers, “accidental”entrepreneurs.
PART ONE – LAUNCHING A NEW PRODUCT
JULY 22 2020 7-9:30 pm EST
- What problem are you solving?
- How are people solving the problem today? (what’s your competition)
- What are your personal goals? (licensing vs. launching yourself)
- Market research: identifying and finding your audience
- Review of Baseline economics
- What you need to know about prototyping, manufacturing & materials
- Options for Fundraising
- Considerations regarding trademarks and intellectual property
July 29, 2020 7:00-9:30 PM
- Marketing & Distribution:finding your audience
- Retail Strategy
- Advertising & PR
- Social Media
- Email Marketing
- Formulating Your Long Term Strategy
Becca Davison is the Co-Founder and CEO of UnbuckleMe, an innovative, patented tool that makes it easy for adults to unbuckle a child’s car seat. Becca is passionate about entrepreneurship and launched her business in partnership with her mother, Barbara Heilman, who is an Occupational Therapist and founding member of the American Society of Hand Therapists (ASHT). Barbara invented UnbuckleMe to solve her own problem with CMC joint arthritis, and Becca successfully brought the product to market. Becca and Barbara pitched UnbuckleMe on ABC’s Shark Tank this past May and received offers from all 5 sharks. Becca has an MBA from NYU Stern School of Business and has worked for 10+ years in management consulting for Fortune 500 companies. She recently launched a consulting company to work with therapists and others looking to bring a product to market.